CALIFORNIA - Microsoft has asked Google to remove more than 500,000 links from its search index last month, new figures published by the search giant show.
The majority of the links direct people to websites selling pirated Microsoft software, according to Google's data.
Google has decided to reveal the requests and data as part of its transparency push around what dictates its search results.
However, interestingly some of the links which Microsoft has requested that Google removes are still live via its own search engine Bing.
Google made the announcement via a blog post: "Today we're expanding the Transparency Report with a new section on copyright. Specifically, we're disclosing the number of requests we get from copyright owners (and the organisations that represent them) to remove Google Search results because they allegedly link to infringing content.
"We're starting with search because we remove more results in response to copyright removal notices than any other reason. So we're providing information about who sends us copyright removal notices, how often, on behalf of which copyright owners and for which websites. As policymakers and Internet users around the world consider the pros and cons of different proposals to address the problem of online copyright infringement, we hope this data will contribute to the discussion."
Google has been criticised in the past for not removing links to copyright material in the past with enough speed.
However, it now claims that a removal takes on average 11 hours to complete.
Microsoft's removal requests significantly outnumbered those registered by the British Phonographic Institute which represents record labels. Music body BPI and media company NBC Universal respectively made the second and third largest number of requests in the last four weeks.
Google's transparency report shows that the number of requests to remove links has risen steeply over the last 12 months. In July 2011, Google was asked to remove 129,063 links every week and as of May 2012, the number of requests had risen to 284,850.
"This data shows that placing all of the burden on copyright owners to deal with infringement is unworkable," said the head of BPI, Mr Geoff Taylor. "It's wrong for Google to be wilfully blind to the clear data it has that particular sites are massive copyright infringers."
Google said it grants 97 per cent of link take-down requests and the majority of requests pertain to copyright issues. THE DAILY TELEGRAPH
The majority of the links direct people to websites selling pirated Microsoft software, according to Google's data.
Google has decided to reveal the requests and data as part of its transparency push around what dictates its search results.
However, interestingly some of the links which Microsoft has requested that Google removes are still live via its own search engine Bing.
Google made the announcement via a blog post: "Today we're expanding the Transparency Report with a new section on copyright. Specifically, we're disclosing the number of requests we get from copyright owners (and the organisations that represent them) to remove Google Search results because they allegedly link to infringing content.
"We're starting with search because we remove more results in response to copyright removal notices than any other reason. So we're providing information about who sends us copyright removal notices, how often, on behalf of which copyright owners and for which websites. As policymakers and Internet users around the world consider the pros and cons of different proposals to address the problem of online copyright infringement, we hope this data will contribute to the discussion."
Google has been criticised in the past for not removing links to copyright material in the past with enough speed.
However, it now claims that a removal takes on average 11 hours to complete.
Microsoft's removal requests significantly outnumbered those registered by the British Phonographic Institute which represents record labels. Music body BPI and media company NBC Universal respectively made the second and third largest number of requests in the last four weeks.
Google's transparency report shows that the number of requests to remove links has risen steeply over the last 12 months. In July 2011, Google was asked to remove 129,063 links every week and as of May 2012, the number of requests had risen to 284,850.
"This data shows that placing all of the burden on copyright owners to deal with infringement is unworkable," said the head of BPI, Mr Geoff Taylor. "It's wrong for Google to be wilfully blind to the clear data it has that particular sites are massive copyright infringers."
Google said it grants 97 per cent of link take-down requests and the majority of requests pertain to copyright issues. THE DAILY TELEGRAPH













